Digital Transformation… The Future of Business & Mastering the New PlayBook by Perry Douglas, February 25, 2020 At the May 2019 Digital Enterprise Show in Madrid, global consulting firm, McKinsey & Co. McKinsey Global Institute (MGI), presented a report titled, “ Twenty-five years of digitization: Ten insights into how to play it right”. The report’s focus was how countries, sectors, and CEOs face an increasingly complex world where new digital technologies are affecting productivity and performance while causing disruption. In “this world, the rewards for success—and the penalties for failure—are ever greater.” This article highlights many of the core themes of the MGI report, the growing digitation of business, and the critical investments and strategies corporations must engage in to stay relevant. Further, as digital transformation will essentially determine the future winners and losers, how do companies successfully transition to the digit